A Logo Change
Why change a logo?
It's just a symbol. Any one will do.
But it isn’t. When we launched Village England, our first logo, the Village scene, was created as a gorgeous representation of all things English and Village. The rustic charm, the lifestyle, the crafty, handmade style, was purposeful.
Four years later I realised I'd stopped seeing ‘Village’ as a literal symbol for a way of life or geographical location. I see now that any village is about the people in it. We are the village. For me, it is everyone involved in creating our bags, the team in the office who I make coffee for each morning and all the people who love our bags.
And I am delighted you’ve joined us.
So, Village England needed a logo that was less literal and represented the diversity of people in our Village. A simple ‘V’ and an ‘e’ felt right. When I squint, what I see are different things; sometimes I see LOVE, sometimes a bird winking, or even ‘life’. I love that about it.
Of course, it has taken a little longer than I would have wanted. But like so much in life, if it’s worth doing, it's worth doing right, and I think we have. (Though to be honest, the new packaging did nearly kill me).
The last four years has been an incredible journey, and I’m so glad you’re here with us. At the end of the day, we're simply making the product we want to wear in the most honest and ethical way we can. This is the next phase.
As ever, I’d love to hear what you think.